000			00935nam a22002177a 4500
005			20251121120432.0
006			a|||||r|||||||||||
008			b |||a|||| |||| 00| 0 eng d
020			_a9781802794960
040			_aGR-AtMCL _dGR-AtMCL _bgre _eAACR2
100			_aOgilvy, David _910149
245	1	0	_aOgilvy on advertising / _cDavid Ogilvy.
260			_aLondon : _bWelbeck, _c2023
300			_a342 p. : _bill. (some col.) ; _c20 cm.
504			_aIncludes bibliographical references and index.
520			_aEverything from writing successful copy to finding innovative ways to engage people and from identifying with your audience to the various ways to sell a lifestyle, this book looks at what sells, what doesn't and why. And, in doing so, he teaches what you can do to sell the most brilliant item of all: yourself.
650		0	_aAdvertising _910150
650		0	_aBusiness _99977
942	0	0	_cBK
999			_c9955 _d9955