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100			_aNelson, D. Eric _910151
245	1	0	_aCopy That: _ba Truckload of Formulas, Formats, and Checklists for Effective Copywriting/ _cEric D. Nelson
250			_a1st ed.
260			_bEric D. Nelson, _c2025
520			_aCopywriters and communicators: If you’ve ever stared at a blinking cursor wondering how to start a headline, write a call to action, or format a social media ad that actually performs, you’re not alone. And you don’t have to wing it. Copy That is a practical, accessible guide for anyone who writes copy professionally—or wants to write efficiently and effectively. Whether you’re an early-career marketer, a communications student, a freelance writer looking to level up, or a seasoned pro who loves refreshers and reminders, this book gives you the formulas, frameworks, and checklists you need to write high-performing copy across dozens of formats.
650		0	_aBusiness _99977
650		0	_aAdvertising copy _910152
942			_cBK
999			_c9956 _d9956