| 000 | 00652nam a22002057a 4500 | ||
|---|---|---|---|
| 005 | 20251121132151.0 | ||
| 006 | a|||||r||||||||||| | ||
| 008 | s1990 njua 001 0 eng d | ||
| 040 |
_aGR-AtMCL _dGR-AtMCL _bgre _eAACR2 |
||
| 100 |
_aCaples, John _910153 |
||
| 245 | 1 | 0 |
_aTested advertising methods / _cJohn Caples ; foreword by David Ogilvy ; introduction by Gordon White. |
| 250 |
_a4th ed. / _brevised and enlarged |
||
| 260 |
_aU.S. : _bPaladin Press, _c1990. |
||
| 300 |
_axxvi, 278 p. : _bill. ; _c24 cm. |
||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aAdvertising _910150 |
|
| 650 | 0 |
_aBusiness _99977 |
|
| 942 | _cBK | ||
| 999 |
_c9957 _d9957 |
||