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008			t20182018gw a 000 0 eng d
040			_aGR-AtMCL _beng _dGR-AtMCL
245	0	4	_aThe copy book : _bhow some of the best advertising writers in the world write their advertising / _cedited by D&AD.
250			_a3rd ed.
264		1	_aKöln : _bTaschen, _c2018
300			_a537 pages : _billustrations (some color) ; _c21 cm.
520			_aIn 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today--a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals--often agency leaders or owners themselves. The book features a work selection and essays by 53 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes.
650		0	_aBusiness _99977
650		0	_aAdvertising copy _910152
650		0	_aCopy writers _910154
830		0	_aBibliotheca universalis (Taschen (Firm))
942			_cBK
999			_c9958 _d9958