000			01297nam a22002057a 4500
005			20251121142800.0
006			a|||||r|||||||||||
008			s1994 enka 001 0 eng d
040			_aGR-AtMCL _dGR-AtMCL _bgre _eAACR2
100			_aRies, Al _910155
245	1	4	_aThe 22 immuntable laws of marketing / _cAl Ries and Jack Trout.
260			_aU.K. : _bProfile Books, _c1993.
300			_a143 p. : _bill., _c20 cm.
520			_aAl Ries and Jack Trout, two of the world's most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn't live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail.
650		0	_aMarketing _99976
650		0	_aBusiness _99977
700			_aTrout, Jack _910156
942			_cBK
999			_c9959 _d9959