000			01730nam a22002297a 4500
005			20251125131522.0
006			a|||||r|||||||||||
008			s2003 nyu b 001 0 eng d
010			_a 2002191276
020			_a9780060933852
040			_aGR-AtMCL _dGR-AtMCL _bgre _eAACR2
100			_aPostrel, Virginia I. _910159
245	1	4	_aThe substance of style : _bhow the rise of aesthetic value is remaking commerce, culture, and consciousness / Virginia Postrel.
250			_a1st ed.
260			_aNew York, N.Y. : _bHarperCollins, _c2003.
300			_a237 p. : _c21 cm.
504			_aIncludes bibliographical references (p. [193]-227) and index.
520			_aWhether it's sleek leather pants, a shiny new Apple computer, or a designer toaster, we make important decisions as consumers every day based on our sensory experience. Sensory appeals are everywhere, and they are intensifying, radically changing how Americans live and work. The twenty-first century has become the age of aesthetics, and whether we realize it or not, this influence has taken over the marketplace, and much more. In this penetrating, keenly observed book, Virginia Postrel makes the argument that appearance counts, that aesthetic value is real. Drawing from fields as diverse as fashion, real estate, politics, design, and economics, Postrel deftly chronicles our culture's aesthetic imperative and argues persuasively that it is a vital component of a healthy, forward-looking society. Intelligent, incisive, and thought-provoking, The Substance of Style is a groundbreaking portrait of the democratization of taste and a brilliant examination of the way we live now.
650		0	_aFashion _99926
942			_cBK
999			_c9962 _d9962