| 000 | 01034nam a22002657a 4500 | ||
|---|---|---|---|
| 005 | 20251206111835.0 | ||
| 006 | a|||||r||||||||||| | ||
| 008 | s2002 enkac || 001 ||eng d | ||
| 020 | _a0415243912 | ||
| 040 |
_aGR-AtMCL _dGR-AtMCL _bgre _eAACR2 |
||
| 100 | 1 | _aBrierley, Sean. | |
| 245 | 1 | 4 |
_aThe advertising handbook / _cSean Brierley. |
| 250 | _a2nd ed. | ||
| 260 |
_aLondon : _bRoutledge, _c2001. |
||
| 300 |
_a297 p. : _bill., ports. ; _c24 cm. |
||
| 490 | 0 | _aMedia practice | |
| 500 | _aPrevious ed.: 1995. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _aThe Advertising Handbook examines the reasons why companies and organizations advertise; how they research their markets; where they advertise and in which media; the principles and techniques of persuasion and their effectiveness, and how companies measure their success. | ||
| 650 | 0 |
_aBusiness _99977 |
|
| 650 | 0 |
_aAdvertising _910150 |
|
| 690 | 7 |
_aManagement and Business Studies _2blcoll |
|
| 942 | _cBK | ||
| 999 |
_c9980 _d9980 |
||