Consumer Behavior and Marketing Strategy

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TextPublication details: Mcgraw Hill Publishing Company, 1999Description: 526ISBN:

25622529

Summary: Cognitive, behavioral and environmental approaches to the analysis of consumer behavior receives a balanced and integrated treatment. A Perspective on Consumer Behavior, Affect and Cognition and Marketing Strategy, Behavior and Marketing Strategy, The Environment and Marketing Strategy, Consumer Analysis and Marketing Strategy, Notes, Glossary, Index.

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8/342 PET (Browse shelf(Opens below))	1	Available	9780000013026

Cognitive, behavioral and environmental approaches to the analysis of consumer behavior receives a balanced and integrated treatment. A Perspective on Consumer Behavior, Affect and Cognition and Marketing Strategy, Behavior and Marketing Strategy, The Environment and Marketing Strategy, Consumer Analysis and Marketing Strategy, Notes, Glossary, Index.

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Consumer Behavior and Marketing Strategy