Consumer Behavior / Seventh Edition

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TextPublication details: The Dryden Press, 1993Edition: 7thDescription: 888ISBN:

30767512

Summary: The most influential textbook in making the study of behavioral science relevant to the business student. Introduction and Overview, Environmental Influences, Individual Differences, Psychological Processes, Consumer and Decision Processes and Behavior, Consumer Analysis and Marketing Strategy, Epilogue, Glossary, Index.

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8/342 ENG (Browse shelf(Opens below))	1	Available	9780000013040

The most influential textbook in making the study of behavioral science relevant to the business student. Introduction and Overview, Environmental Influences, Individual Differences, Psychological Processes, Consumer and Decision Processes and Behavior, Consumer Analysis and Marketing Strategy, Epilogue, Glossary, Index.

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Consumer Behavior / Seventh Edition