Cybermarketing / How to Use the Internet to Market Your Goods and Services

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TextPublication details: Butterworth Heinemann, 2001Edition: 2ndDescription: 360ISBN:

750647043

Summary: A no-nonsense structured guide to using the Internet for Marketing and an essential reference point for all marketers and managers. Acknowledgements, Read this First, Marketing with the Internet, Finding out about Your World and Your Market, Researching Your Markets on the Internet, Making Your Information System Work, Segmentation and Establishing a Niche in the Global Market, Exploring Your Global Niche - the Best Marketing Mix, Promoting Yourself Online, Producing Your Promotional Materials Online, E-Commerce and Selling Online, Where is all Taking Us, Index.

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8/4 BIC (Browse shelf(Opens below))	1	Available	9780000013118

A no-nonsense structured guide to using the Internet for Marketing and an essential reference point for all marketers and managers. Acknowledgements, Read this First, Marketing with the Internet, Finding out about Your World and Your Market, Researching Your Markets on the Internet, Making Your Information System Work, Segmentation and Establishing a Niche in the Global Market, Exploring Your Global Niche - the Best Marketing Mix, Promoting Yourself Online, Producing Your Promotional Materials Online, E-Commerce and Selling Online, Where is all Taking Us, Index.

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Cybermarketing / How to Use the Internet to Market Your Goods and Services