Multinational Marketing Management / Cases and Readings

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TextPublication details: 1988Description: 500ISBN:

201079968

Summary: The contents of this book are based on the highly acclaimed Harvard Business School executive seminar on multinational marketing. Designing Strategies for Multinational Competition, Multinational Marketing Programs, Organizing and Controlling Multinational Operations, Selected Bibliography.

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8/48 BUZ (Browse shelf(Opens below))	1	Available	9780000013187

The contents of this book are based on the highly acclaimed Harvard Business School executive seminar on multinational marketing. Designing Strategies for Multinational Competition, Multinational Marketing Programs, Organizing and Controlling Multinational Operations, Selected Bibliography.

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Multinational Marketing Management / Cases and Readings