International Marketing Strategy / Analysis, Development and Implementation

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TextPublication details: International Thomson Business Press, 1999Edition: 2ndDescription: 572ISBN:

1861524722

Summary: This book sets out the context, techniques and strategies involved in successful international marketing. Foreword, Preface, Acknowledgements, Analysis, An Introduction to International Marketing, Social and Cultural Considerations in International Marketing, Development, International Marketing Planning and Organization, Globalization, Market Entry Strategies, Approaches to Implementation, International Product Management, International Marketing Communications, The Management of International Distribution and Logistics, Pricing for International Markets, Cases, Index.

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8/48 DOO (Browse shelf(Opens below))	2	Available	9780000013200

This book sets out the context, techniques and strategies involved in successful international marketing. Foreword, Preface, Acknowledgements, Analysis, An Introduction to International Marketing, Social and Cultural Considerations in International Marketing, Development, International Marketing Planning and Organization, Globalization, Market Entry Strategies, Approaches to Implementation, International Product Management, International Marketing Communications, The Management of International Distribution and Logistics, Pricing for International Markets, Cases, Index.

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International Marketing Strategy / Analysis, Development and Implementation