International Marketing Research

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TextPublication details: Prentice Hall, 1983Description: 342ISBN:

130735868

Summary: Managers and Market researchers in multinational corporations are given direction in conducting research for international marketing decisions. Foreword, Preface, Marketing Research in the International Environment, Designing International Marketing Research, Secondary Data Sources, Uses of Secondary Data, Issues in Primary Data Collection, Non survey Data Collection Techniques, Survey Research: Instrument Design, Survey Research: Sampling and Data Collection Procedures, Multicounty Data Analysis, The International Marketing Information System, Appendices, Indices.

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8/48 DOU (Browse shelf(Opens below))	1	Available	9780000013231

Managers and Market researchers in multinational corporations are given direction in conducting research for international marketing decisions. Foreword, Preface, Marketing Research in the International Environment, Designing International Marketing Research, Secondary Data Sources, Uses of Secondary Data, Issues in Primary Data Collection, Non survey Data Collection Techniques, Survey Research: Instrument Design, Survey Research: Sampling and Data Collection Procedures, Multicounty Data Analysis, The International Marketing Information System, Appendices, Indices.

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International Marketing Research