Marketing Theory / A Student Text

Contributor(s):

Baker J. Michael

Material type:

TextPublication details: Thomson Learning, 2000Description: 314ISBN:

1861525931

Summary: A collection of original contributions on the subject of marketing theory from area specialists. Preface, Marketing - Philosophy or Function, Marketing Theory, Historical Research in Marketing, The Economics Basis of Marketing, The Psychological Basis of Marketing, Cultural Aspects of Marketing, Consumer Behavior, Relationships and Networks, Marketing Strategy, Market Segmentation, Positioning, The Marketing Mix, Marketing Ethics, Marketing of Services, Marketing Ethics, Strategic Marketing for Non-Profit Organizations, Postmodern Marketing, The Future of Marketing.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8001 BAK (Browse shelf(Opens below))	1	Available	9780000014931

A collection of original contributions on the subject of marketing theory from area specialists. Preface, Marketing - Philosophy or Function, Marketing Theory, Historical Research in Marketing, The Economics Basis of Marketing, The Psychological Basis of Marketing, Cultural Aspects of Marketing, Consumer Behavior, Relationships and Networks, Marketing Strategy, Market Segmentation, Positioning, The Marketing Mix, Marketing Ethics, Marketing of Services, Marketing Ethics, Strategic Marketing for Non-Profit Organizations, Postmodern Marketing, The Future of Marketing.

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Marketing Theory / A Student Text