Services Marketing

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TextPublication details: John Wiley & Sons, Ltd, 1998Description: 572ISBN:

471180343

Summary: This practical guide takes a behavioral and managerial approach to one of the fastest-growing fields in marketing: services marketing. About the Authors, Preface, The Foundation of Services Marketing, The Purchase Process for Services, Service Quality, Managing the Service Outcome, Operations, People, Environment, Pricing, Distribution, Service Strategies, Customer Retention, Jefferson-Pilot Corporation, Index.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8 KUR (Browse shelf(Opens below))	1	Available	9780000015006

This practical guide takes a behavioral and managerial approach to one of the fastest-growing fields in marketing: services marketing. About the Authors, Preface, The Foundation of Services Marketing, The Purchase Process for Services, Service Quality, Managing the Service Outcome, Operations, People, Environment, Pricing, Distribution, Service Strategies, Customer Retention, Jefferson-Pilot Corporation, Index.

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Services Marketing