Packaging Design

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TextPublication details: 1991Description: 98ISBN:

850722802

Summary: This book gives brand managers and designers an introduction to the factors that contribute to enduring brand success. Preface, Making the Right Impression, Brands and Manufacturers, Brand Awareness, Inventing the Proposition, On-Shelf Impact, Identity Parade, Physical Packaging, Appointing a Consultancy, Theory into Practice, Packaging Design in the 1990s, References.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	688.8 MIL (Browse shelf(Opens below))	1	Available	9780000015129

This book gives brand managers and designers an introduction to the factors that contribute to enduring brand success. Preface, Making the Right Impression, Brands and Manufacturers, Brand Awareness, Inventing the Proposition, On-Shelf Impact, Identity Parade, Physical Packaging, Appointing a Consultancy, Theory into Practice, Packaging Design in the 1990s, References.

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Packaging Design