Strategic Marketing Communications / New Ways to Build and Integrate Communications
Material type:
TextPublication details: Kogan Page Limited, 2000Description: 308ISBN: - 749429186
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
Books
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MC Athens Campus Library | 658.8 SMI (Browse shelf(Opens below)) | 1 | Available | 9780000015204 |
Acknowledgements, Introduction, The Nature of Marketing Communication, The Theory of the Communications Process, The Communications Process and the Marketing Mix, The Nature of Strategy, Marketing Communications Strategy, Planning: Case Studies of SOSTAC in Use, Planning: How to Integrated Marketing Communications, Strategic Issues: The Internet, Strategic Issues: Branding, Strategic Issues: Global Implications for Communications.
Acknowledgements, Introduction, The Nature of Marketing Communication, The Theory of the Communications Process, The Communications Process and the Marketing Mix, The Nature of Strategy, Marketing Communications Strategy, Planning: Case Studies of SOSTAC in Use, Planning: How to Integrated Marketing Communications, Strategic Issues: The Internet, Strategic Issues: Branding, Strategic Issues: Global Implications for Communications.
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