Relationship Marketing for Competitive Advantage / Winning and Keeping Customers

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TextPublication details: Butterworth Heinemann, 2000Description: 310ISBN:

750640170

Summary: A selection of some of the best writing on the subject by experts from around the world. Introduction, The Development of Relationship Marketing, Key Concepts, Industrial Perspectives, Establishing a Customer-Oriented Culture for Relationship Marketing, Climate and Culture, Achieving Employee Commitment, Delivering Customer Satisfaction, Generating Customer Commitment, Implementing Relationship A Marketing, Planning and Developing Relationship Strategies.

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8 PAY (Browse shelf(Opens below))	2	Available	9780000015228

A selection of some of the best writing on the subject by experts from around the world. Introduction, The Development of Relationship Marketing, Key Concepts, Industrial Perspectives, Establishing a Customer-Oriented Culture for Relationship Marketing, Climate and Culture, Achieving Employee Commitment, Delivering Customer Satisfaction, Generating Customer Commitment, Implementing Relationship A Marketing, Planning and Developing Relationship Strategies.

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Relationship Marketing for Competitive Advantage / Winning and Keeping Customers