Mediterranean College

Κατάλογος Βιβλιοθηκών Mediterranean College

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Global Marketing Strategies / Fourth Edition

Contributor(s): Material type: TextPublication details: Houghton Mifflin Company, 1998Edition: 4thDescription: 922ISBN:
  • 039587162X
Contents:
Introduction, Understanding the Global Marketing Environment, Analyzing Global Marketing Opportunities, Developing Global Marketing Strategies, Designing Global Marketing Programs, Managing the Global Marketing Effort, Cases.
Summary: Introduction, Understanding the Global Marketing Environment, Analyzing Global Marketing Opportunities, Developing Global Marketing Strategies, Designing Global Marketing Programs, Managing the Global Marketing Effort, Cases.
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Item type Current library Call number Copy number Status Barcode
Books MC Athens Campus Library 658.8/48 JEA (Browse shelf(Opens below)) 2 Available 9780000015365

Introduction, Understanding the Global Marketing Environment, Analyzing Global Marketing Opportunities, Developing Global Marketing Strategies, Designing Global Marketing Programs, Managing the Global Marketing Effort, Cases.

Introduction, Understanding the Global Marketing Environment, Analyzing Global Marketing Opportunities, Developing Global Marketing Strategies, Designing Global Marketing Programs, Managing the Global Marketing Effort, Cases.

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