Integrated Marketing Communications

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TextPublication details: Butterworth Heinemann, 1995Description: 138ISBN:

750619384

Summary: Published on behalf of the Chartered Institute of Marketing. Preface, Why Integrate, Building Blocks, Approaches to Planning, Scenarios for Integrated Marketing, Supporting Business Objectives, Campaigns in Action, Customer Contact Strategies, Agency Structure, Managing the Process, Going Integrated, Index.

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.802 LIN (Browse shelf(Opens below))	1	Available	9780000015648

Published on behalf of the Chartered Institute of Marketing. Preface, Why Integrate, Building Blocks, Approaches to Planning, Scenarios for Integrated Marketing, Supporting Business Objectives, Campaigns in Action, Customer Contact Strategies, Agency Structure, Managing the Process, Going Integrated, Index.

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Integrated Marketing Communications