Mediterranean College

Κατάλογος Βιβλιοθηκών Mediterranean College

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Cases and Classics / In Marketing Management

Contributor(s): Material type: TextPublication details: Harcourt Brace Jovanovich, Publishers, 1986Description: 516ISBN:
  • 155057758
Contents:
Preface, Introduction: Case Analysis, Philosophy and Scope of Marketing, Marketing Planning, Market Identification and Environments, Product Strategies, Price Strategies, Channel strategies, Promotional Strategies, Marketing Assessment and Control, Contributor Index.
Summary: Preface, Introduction: Case Analysis, Philosophy and Scope of Marketing, Marketing Planning, Market Identification and Environments, Product Strategies, Price Strategies, Channel strategies, Promotional Strategies, Marketing Assessment and Control, Contributor Index.
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Item type Current library Call number Copy number Status Barcode
Books MC Athens Campus Library 658.8/00973 TOO (Browse shelf(Opens below)) 1 Available 9780000015679

Preface, Introduction: Case Analysis, Philosophy and Scope of Marketing, Marketing Planning, Market Identification and Environments, Product Strategies, Price Strategies, Channel strategies, Promotional Strategies, Marketing Assessment and Control, Contributor Index.

Preface, Introduction: Case Analysis, Philosophy and Scope of Marketing, Marketing Planning, Market Identification and Environments, Product Strategies, Price Strategies, Channel strategies, Promotional Strategies, Marketing Assessment and Control, Contributor Index.

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