Mediterranean College

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Promotional Strategy / Managing the Marketing Communication Process

Contributor(s): Material type: TextPublication details: Irwin Mcgraw-Hill, 1994Edition: 8thDescription: 624ISBN:
  • 256082049
Contents:
Fundamentals of Marketing Communications, Analyzing the Market, Setting Promotional Objectives and Appropriations, Advertising, Sales Promotion Strategy, Personal Selling, Other Forms of Promotional Strategy, Coordination and Control, Epilogue, Index.
Summary: Fundamentals of Marketing Communications, Analyzing the Market, Setting Promotional Objectives and Appropriations, Advertising, Sales Promotion Strategy, Personal Selling, Other Forms of Promotional Strategy, Coordination and Control, Epilogue, Index.
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Item type Current library Call number Copy number Status Barcode
Books MC Athens Campus Library 658.8/2 ENG (Browse shelf(Opens below)) 1 Available 9780000015822

Fundamentals of Marketing Communications, Analyzing the Market, Setting Promotional Objectives and Appropriations, Advertising, Sales Promotion Strategy, Personal Selling, Other Forms of Promotional Strategy, Coordination and Control, Epilogue, Index.

Fundamentals of Marketing Communications, Analyzing the Market, Setting Promotional Objectives and Appropriations, Advertising, Sales Promotion Strategy, Personal Selling, Other Forms of Promotional Strategy, Coordination and Control, Epilogue, Index.

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