Sales Promotion / How to Create and Implement Campaigns that Really Work

Contributor(s):

Cummins Julian

Material type:

TextPublication details: Kogan Page Limited, 1998Edition: 2ndDescription: 270ISBN:

749424478

Summary: A must for all Sales and Marketing staff. Introduction, Structure, Business purpose, How to Use Promotions, How to Be Creative, How to Use Suppliers, How to Implement a Promotion, How to Research and Evaluate, Techniques, Off-the-Shelf offers, Joint Promotions, Price Promotions, Premium Promotions, Prize Promotions, Context, International Sales Promotion, Self-Regulation and the Law, Learning More about Sales Promotion, References and Further Reading, Useful Addresses, Index.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.82 CUM (Browse shelf(Opens below))	1	Available	9780000015839

A must for all Sales and Marketing staff. Introduction, Structure, Business purpose, How to Use Promotions, How to Be Creative, How to Use Suppliers, How to Implement a Promotion, How to Research and Evaluate, Techniques, Off-the-Shelf offers, Joint Promotions, Price Promotions, Premium Promotions, Prize Promotions, Context, International Sales Promotion, Self-Regulation and the Law, Learning More about Sales Promotion, References and Further Reading, Useful Addresses, Index.

There are no comments on this title.

to post a comment.

Κατάλογος Βιβλιοθηκών Mediterranean College

Sales Promotion / How to Create and Implement Campaigns that Really Work