Cases in Marketing Management / Second Edition

Contributor(s):

Moutinho Luiz

Material type:

TextPublication details: Εκδοτικό Κέντρο Βόρειας Ελλάδας, 1995Edition: 2ndDescription: 392ISBN:

201627442

Summary: The book helps students to develop essential marketing experience and skills by casting them in the role of decision-maker. Preface, Introduction to Case Analysis, Marketing Policy and Strategy, Managing the Marketing Mix.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8 MOU (Browse shelf(Opens below))	2	Available	9780000015921

The book helps students to develop essential marketing experience and skills by casting them in the role of decision-maker. Preface, Introduction to Case Analysis, Marketing Policy and Strategy, Managing the Marketing Mix.

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Cases in Marketing Management / Second Edition