The Marketing Research Process / 5th Edition

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TextPublication details: Prentice Hall, 2000Edition: 5thDescription: 470ISBN:

130117536

Summary: An invaluable introduction to Marketing Research. Preface, An Introduction to Marketing Research, Exploring the Market and Data Search, Research Design Procedure and Choices, Sampling, Questionnaire Design, Spreadsheets in Marketing Research: The Essential Electronic Toolkit, Segmenting Markets, Marketing Research and the New Bio Graphics, Research Methodology and Interpretation for Developing a Brand, Establishing the Brand Identity and Pre-testing the Whole, Modelling Techniques for Product Prediction and Planning, Business-to-Business Research: Research Among Business People and Professionals, Marketing Communications Research: Media Planning and Monitoring and Measuring, Qualitative Research, The International Marketing Research Process, Index.

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8/3 WRI (Browse shelf(Opens below))	1	Available	9780000016157

An invaluable introduction to Marketing Research. Preface, An Introduction to Marketing Research, Exploring the Market and Data Search, Research Design Procedure and Choices, Sampling, Questionnaire Design, Spreadsheets in Marketing Research: The Essential Electronic Toolkit, Segmenting Markets, Marketing Research and the New Bio Graphics, Research Methodology and Interpretation for Developing a Brand, Establishing the Brand Identity and Pre-testing the Whole, Modelling Techniques for Product Prediction and Planning, Business-to-Business Research: Research Among Business People and Professionals, Marketing Communications Research: Media Planning and Monitoring and Measuring, Qualitative Research, The International Marketing Research Process, Index.

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The Marketing Research Process / 5th Edition