Successful Advertising Management

Contributor(s):

Obermeyer Henry

Material type:

TextPublication details: Mcgraw Hill Book Company, 1969Description: 244ISBN:

6918719

Summary: A provocative and highly unconventional look at modern advertising through the eyes of one of its finest practitioners. Introduction, Advertising Management Today, The Work of the Advertising Manager, The Place of the Advertising Manager, What Makes a Successful Advertising Manager, Corporate Organization of the Advertising Function, Administration and Control of Advertising Expenditures, Public Relations and the Advertising Manager, Advertising Management Tomorrow, Index.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	659.1 OBE (Browse shelf(Opens below))	1	Available	9780000016225

A provocative and highly unconventional look at modern advertising through the eyes of one of its finest practitioners. Introduction, Advertising Management Today, The Work of the Advertising Manager, The Place of the Advertising Manager, What Makes a Successful Advertising Manager, Corporate Organization of the Advertising Function, Administration and Control of Advertising Expenditures, Public Relations and the Advertising Manager, Advertising Management Tomorrow, Index.

There are no comments on this title.

to post a comment.

Κατάλογος Βιβλιοθηκών Mediterranean College

Successful Advertising Management