Advertising / Concept and Copy

Contributor(s):

Felton George

Material type:

TextPublication details: Prentice Hall, 1994Description: 356ISBN:

131896555

Summary: This book covers the entire process of conceptualizing and creating ads that gain attention and produce results. Preface, Strategies, Research Your Product, Analyze the Marketplace, Kinds of Strategies, Executions, Graphic Design, TV, Radio, Other Advertising Genres, The Toolbox, The Power of Fact, Reversal, Metaphor Making, Index.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	659.1 FEL (Browse shelf(Opens below))	1	Available	9780000016256

This book covers the entire process of conceptualizing and creating ads that gain attention and produce results. Preface, Strategies, Research Your Product, Analyze the Marketplace, Kinds of Strategies, Executions, Graphic Design, TV, Radio, Other Advertising Genres, The Toolbox, The Power of Fact, Reversal, Metaphor Making, Index.

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Advertising / Concept and Copy