Marketing Management
Material type:
TextPublication details: Prentice Hall, 1998Description: 746ISBN: - 23051620
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
Books
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MC Athens Campus Library | 658.8 BAG (Browse shelf(Opens below)) | 1 | Available | 9780000016706 |
Preface, Strategic Planning and Marketing Orientation, Understanding the Customer, Organizational Buying Behavior, The Four Ps of Marketing Management, Managing Product Life Cycles, Sales and Sales Management, Distribution Systems from a Producer's Perspective, Distribution Intermediaries, A Return to Strategic and Administrative Issues, Formulating and Implementing the Marketing Plan, Evaluating and Controlling the Marketing Effort, Credits, Index.
Preface, Strategic Planning and Marketing Orientation, Understanding the Customer, Organizational Buying Behavior, The Four Ps of Marketing Management, Managing Product Life Cycles, Sales and Sales Management, Distribution Systems from a Producer's Perspective, Distribution Intermediaries, A Return to Strategic and Administrative Issues, Formulating and Implementing the Marketing Plan, Evaluating and Controlling the Marketing Effort, Credits, Index.
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