Services Marketing / A European Perspective

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TextPublication details: Financial Times - Prentice Hall, 1999Edition: 3rdDescription: 718ISBN:

13095991

Summary: This book links conceptual frameworks and research findings to real-world marketing issues as they relate to both consumer and business-to-business services. Understanding Services, Understanding Customers and Managing Relationships, Strategic Issues in Services Marketing, Integrating Marketing with Other Management Functions, Cases, Index.

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8 LOV (Browse shelf(Opens below))	1	Available	9780000029430

This book links conceptual frameworks and research findings to real-world marketing issues as they relate to both consumer and business-to-business services. Understanding Services, Understanding Customers and Managing Relationships, Strategic Issues in Services Marketing, Integrating Marketing with Other Management Functions, Cases, Index.

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Services Marketing / A European Perspective