Principles and Practice of Marketing / 5th Edition

Contributor(s):

Jobber David

Material type:

TextPublication details: Mcgraw Hill Book Company, 2007Edition: 5thDescription: 1024ISBN:

9780077114152

Summary: This textbook maintains its position as the discerning choice for introductory Marketing modules at undergraduate, masters or MBA level. Preface, Fundamentals of Modern Marketing Thought, Marketing Analysis, Marketing Mix Decisions, Competition and Marketing, Marketing Implementation and Application, Glossary, Subject Index.

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8 JOB (Browse shelf(Opens below))	1	Available	9780000030177

This textbook maintains its position as the discerning choice for introductory Marketing modules at undergraduate, masters or MBA level. Preface, Fundamentals of Modern Marketing Thought, Marketing Analysis, Marketing Mix Decisions, Competition and Marketing, Marketing Implementation and Application, Glossary, Subject Index.

There are no comments on this title.

to post a comment.

Κατάλογος Βιβλιοθηκών Mediterranean College

Principles and Practice of Marketing / 5th Edition