International Business Strategy
Material type:
TextPublication details: Pitman Publishing, 1995Description: 370ISBN: - 27360712
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
Books
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MC Athens Campus Library | 658.049 ELL (Browse shelf(Opens below)) | 2 | Available | 9780000033192 |
This book has been designed to help managers and aspiring managers to meet the challenges of international competition. Preface, Acknowledgements, Strategy and Process and Performance, Corporate and Business and Functional Strategies, The Internationalization Process, International Strategic Analysis, External Triggers to the Internationalization Process, Internal Triggers to the Internationalization Process, International Business Development, Restricted National Market Scope, International Market Entry and Development, International Regional Strategies, Worldwide Competitors, Bibliography, Index.
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