International Business Strategy
International Business Strategy
- Pitman Publishing, 1995
- 370
This book has been designed to help managers and aspiring managers to meet the challenges of international competition. Preface, Acknowledgements, Strategy and Process and Performance, Corporate and Business and Functional Strategies, The Internationalization Process, International Strategic Analysis, External Triggers to the Internationalization Process, Internal Triggers to the Internationalization Process, International Business Development, Restricted National Market Scope, International Market Entry and Development, International Regional Strategies, Worldwide Competitors, Bibliography, Index.
27360712
This book has been designed to help managers and aspiring managers to meet the challenges of international competition. Preface, Acknowledgements, Strategy and Process and Performance, Corporate and Business and Functional Strategies, The Internationalization Process, International Strategic Analysis, External Triggers to the Internationalization Process, Internal Triggers to the Internationalization Process, International Business Development, Restricted National Market Scope, International Market Entry and Development, International Regional Strategies, Worldwide Competitors, Bibliography, Index.
27360712