The Hidden Persuaders / What Makes us Buy, Believe, even vote, the way we do?
Material type:
TextPublication details: 1957Description: 248Summary: This book answers hundreds of questions with facts that show how advertising men are using our hidden urges and frustrations to sell everything from gasoline to politicians. The Depth Approach, Persuading us as Consumers, Persuading us as Citizens, In Retrospect, Index.
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
Books
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MC Athens Campus Library | 659.1/0973 PAC (Browse shelf(Opens below)) | 1 | Available | 9780000043092 |
This book answers hundreds of questions with facts that show how advertising men are using our hidden urges and frustrations to sell everything from gasoline to politicians. The Depth Approach, Persuading us as Consumers, Persuading us as Citizens, In Retrospect, Index.
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