Communications Models / For the Study of Mass Communication

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TextPublication details: Longman, 1993Edition: 2ndDescription: 232ISBN:

58203650

Summary: This book recognizes the changing nature of media and applies cultural, interpretative and critical approaches to media analysis. Introduction, Basic Models, Personal Influence and Diffusion and Short-Term Effects of Mass Communication on Individuals, Effects of Mass Communication on Culture and Society, Audience-Centered Models, Media Organization and Selection and Production, Planned Communication, New Media and the Information Society, International Communication.

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	302.23/0228 MCQ (Browse shelf(Opens below))	1	Available	9780000004864

This book recognizes the changing nature of media and applies cultural, interpretative and critical approaches to media analysis. Introduction, Basic Models, Personal Influence and Diffusion and Short-Term Effects of Mass Communication on Individuals, Effects of Mass Communication on Culture and Society, Audience-Centered Models, Media Organization and Selection and Production, Planned Communication, New Media and the Information Society, International Communication.

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Communications Models / For the Study of Mass Communication