Understanding & Designing Marketing Research

Material type:

TextPublication details: International Thomson Business Press, 1999Description: 248ISBN:

1861524641

Summary: An introduction to array of techniques which is known collectively as Marketing Research. Preface, Research for Marketing, The Process of Research, Secondary Data - Uses and Limitations, The Process of Sampling, Survey and Panel/ Syndicated Research, Questionnaire Design, Qualitative Research, Measurement and Scales, Attitudes and Their Measurement, Experimentation, Writing and Reading Research Reports, Commissioning Marketing Research, Statistics and Sampling, Index.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.802 WEB (Browse shelf(Opens below))	1	Available	9780000054869

An introduction to array of techniques which is known collectively as Marketing Research. Preface, Research for Marketing, The Process of Research, Secondary Data - Uses and Limitations, The Process of Sampling, Survey and Panel/ Syndicated Research, Questionnaire Design, Qualitative Research, Measurement and Scales, Attitudes and Their Measurement, Experimentation, Writing and Reading Research Reports, Commissioning Marketing Research, Statistics and Sampling, Index.

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Understanding & Designing Marketing Research