Strategic Social Marketing
Material type:
TextPublication details: Sage Publications, 2015Description: 430ISBN: - 9781446248621
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
Books
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MC Athens Campus Library | 658.8 FRE (Browse shelf(Opens below)) | 1 | Available | 9780000059154 |
This book takes a systemic approach to explaining the value of Marketing in solving social problems. The Importance of social Marketing for social policy, Marketing Social good, Strategic Social Marketing Systems thinking and Social Marketing, Research methods in Social Marketing, Critical Social.
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