Marketing Communications / An Integrated Approach 4th Edition

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TextPublication details: Kogan Page Limited, 2004Edition: 4thDescription: 696ISBN:

9780749442651

Summary: A comprehensive framework for understanding the individual contribution and the collective combination of all the communication tools. Foreword, Acknowledgements, The Background to the Communications Process, The Marketing Communication Tools, Index.

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8/02 SMI (Browse shelf(Opens below))	1	Available	9780000061911

A comprehensive framework for understanding the individual contribution and the collective combination of all the communication tools. Foreword, Acknowledgements, The Background to the Communications Process, The Marketing Communication Tools, Index.

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Marketing Communications / An Integrated Approach 4th Edition