Communicating Health
Material type:
TextPublication details: Sage, 2013Description: 242ISBN: - 9781446252338
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
Books
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MC Athens Campus Library | 613 COR (Browse shelf(Opens below)) | 1 | Available | 9780000081872 |
This textbook bridges the gap between health communication theory and health promotion and public health practice. It Provides students and practitioners with the knowledge and skills they need to design, plan implement and evaluate programmes and campaigns. Acknowledgements, Theories and Models, Social and Psychological Factors, Reaching Unreachable Groups and Crossing Cultural Barriers, Mass Media, Information Technology, Using Settings, Evidence - Based Practice, Using Evaluation, Bridging Theory and Practice - Ten Different Health Promotion Campaigns, Activity Discussions, Glossary, References, Index.
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