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Tested advertising methods / John Caples ; foreword by David Ogilvy ; introduction by Gordon White.
Material type:
TextPublication details: U.S. : Paladin Press, 1990.Edition: 4th ed. / revised and enlargedDescription: xxvi, 278 p. : ill. ; 24 cmSubject(s):
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
Books
|
MC Athens Campus Library | 659.132 CAP (Browse shelf(Opens below)) | 1 | Συλλογή προσωπικού | 9780000099617 |
Includes index.
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