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Consumer Behavior and Marketing Action / Fifth Edition

Consumer Behavior and Marketing Action / Fifth Edition - 5th - South-Western Publishing Co, 1995 - 798

Consumer Behavior: A Managerial and Consumer Perspective, Consumer Decision Making, The Individual Consumer, Environmental Influences on Consumer Behavior, Communication Processes, Glossary, Index.

Consumer Behavior: A Managerial and Consumer Perspective, Consumer Decision Making, The Individual Consumer, Environmental Influences on Consumer Behavior, Communication Processes, Glossary, Index.

ISBN: 538844337

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Consumer Behavior and Marketing Action / Fifth Edition