Consumer Behavior and Marketing Action / Fifth Edition

Contributor(s):

Assael Henry

Material type:

TextPublication details: South-Western Publishing Co, 1995Edition: 5thDescription: 798ISBN:

538844337

Contents:

Consumer Behavior: A Managerial and Consumer Perspective, Consumer Decision Making, The Individual Consumer, Environmental Influences on Consumer Behavior, Communication Processes, Glossary, Index.

Summary: Consumer Behavior: A Managerial and Consumer Perspective, Consumer Decision Making, The Individual Consumer, Environmental Influences on Consumer Behavior, Communication Processes, Glossary, Index.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.8/342 ASS (Browse shelf(Opens below))	1	Available	9780000012982

Consumer Behavior: A Managerial and Consumer Perspective, Consumer Decision Making, The Individual Consumer, Environmental Influences on Consumer Behavior, Communication Processes, Glossary, Index.

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Consumer Behavior and Marketing Action / Fifth Edition