Consumer Behavior / Buying, Having, and Being Fourth Edition
Consumer Behavior / Buying, Having, and Being Fourth Edition
- 4th
- Prentice Hall, 1999
- 586
Preface ,Consumers in the Marketplace, Consumers as Individuals, Consumers as Decision Makers, Consumers as Subcultures, Consumers and Culture, Glossary, Indexes.
130812552
Preface ,Consumers in the Marketplace, Consumers as Individuals, Consumers as Decision Makers, Consumers as Subcultures, Consumers and Culture, Glossary, Indexes.
130812552