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Consumer Behavior / Buying, Having, and Being Fourth Edition

Contributor(s): Material type: TextPublication details: Prentice Hall, 1999Edition: 4thDescription: 586ISBN:
  • 130812552
Summary: Preface ,Consumers in the Marketplace, Consumers as Individuals, Consumers as Decision Makers, Consumers as Subcultures, Consumers and Culture, Glossary, Indexes.
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Item type Current library Call number Copy number Status Barcode
Books MC Athens Campus Library 658.8342 SOL (Browse shelf(Opens below)) 2 Available 9780000013088

Preface ,Consumers in the Marketplace, Consumers as Individuals, Consumers as Decision Makers, Consumers as Subcultures, Consumers and Culture, Glossary, Indexes.

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