International Marketing / Eighth Edition
International Marketing / Eighth Edition
- 8th
- The Dryden Press, 2000
- 756
The International Environment, The Concept of Global Marketing, Economic Environment: The World Economy, Economic Environment: The Foreign Economies, Cultural Environment: The People of the World, The Political-Legal Environment, International Marketing Management, Global Marketing Strategy, International Product Policy: The Basic Product and Its Attributes, Distribution: Entering Foreign Markets, International Promotion: Advertising, International Marketing of Services, Coordinating International Marketing, The Future of International Marketing.
The International Environment, The Concept of Global Marketing, Economic Environment: The World Economy, Economic Environment: The Foreign Economies, Cultural Environment: The People of the World, The Political-Legal Environment, International Marketing Management, Global Marketing Strategy, International Product Policy: The Basic Product and Its Attributes, Distribution: Entering Foreign Markets, International Promotion: Advertising, International Marketing of Services, Coordinating International Marketing, The Future of International Marketing.
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The International Environment, The Concept of Global Marketing, Economic Environment: The World Economy, Economic Environment: The Foreign Economies, Cultural Environment: The People of the World, The Political-Legal Environment, International Marketing Management, Global Marketing Strategy, International Product Policy: The Basic Product and Its Attributes, Distribution: Entering Foreign Markets, International Promotion: Advertising, International Marketing of Services, Coordinating International Marketing, The Future of International Marketing.
The International Environment, The Concept of Global Marketing, Economic Environment: The World Economy, Economic Environment: The Foreign Economies, Cultural Environment: The People of the World, The Political-Legal Environment, International Marketing Management, Global Marketing Strategy, International Product Policy: The Basic Product and Its Attributes, Distribution: Entering Foreign Markets, International Promotion: Advertising, International Marketing of Services, Coordinating International Marketing, The Future of International Marketing.
30211123