International Marketing / Eighth Edition
Material type:
TextPublication details: The Dryden Press, 2000Edition: 8thDescription: 756ISBN: - 30211123
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
Books
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MC Athens Campus Library | 658.8/48 TER (Browse shelf(Opens below)) | 2 | Available | 9780000013224 |
The International Environment, The Concept of Global Marketing, Economic Environment: The World Economy, Economic Environment: The Foreign Economies, Cultural Environment: The People of the World, The Political-Legal Environment, International Marketing Management, Global Marketing Strategy, International Product Policy: The Basic Product and Its Attributes, Distribution: Entering Foreign Markets, International Promotion: Advertising, International Marketing of Services, Coordinating International Marketing, The Future of International Marketing.
The International Environment, The Concept of Global Marketing, Economic Environment: The World Economy, Economic Environment: The Foreign Economies, Cultural Environment: The People of the World, The Political-Legal Environment, International Marketing Management, Global Marketing Strategy, International Product Policy: The Basic Product and Its Attributes, Distribution: Entering Foreign Markets, International Promotion: Advertising, International Marketing of Services, Coordinating International Marketing, The Future of International Marketing.
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