International Marketing / Third Edition
International Marketing / Third Edition
- 3rd
- Butterworth Heinemann, 1998
- 524
The ideal book to take marketing towards the millennium and beyond. Foreword, Introduction, Acknowledgements, Internationalization: A Necessity not a Luxury, but goes corporate behavior reflect it?, Environmental Market Scanning: the ''SLEPT and ''C'' Factors, Market Entry Modes: Strategic Considerations of Direct vs, Indirect Involvement, International Product Policy Considerations, Pricing and Credit and Terms of Doing Business, strategic International Logistical and Distribution Decisions, Promotion within the Foreign Market, International Marketing Planning: Reviewing and Appraising and Implementing, Marketing in Europe, Marketing in the Pacific Rim, Index.
750622415
The ideal book to take marketing towards the millennium and beyond. Foreword, Introduction, Acknowledgements, Internationalization: A Necessity not a Luxury, but goes corporate behavior reflect it?, Environmental Market Scanning: the ''SLEPT and ''C'' Factors, Market Entry Modes: Strategic Considerations of Direct vs, Indirect Involvement, International Product Policy Considerations, Pricing and Credit and Terms of Doing Business, strategic International Logistical and Distribution Decisions, Promotion within the Foreign Market, International Marketing Planning: Reviewing and Appraising and Implementing, Marketing in Europe, Marketing in the Pacific Rim, Index.
750622415