International Marketing / Third Edition

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TextPublication details: Butterworth Heinemann, 1998Edition: 3rdDescription: 524ISBN:

750622415

Summary: The ideal book to take marketing towards the millennium and beyond. Foreword, Introduction, Acknowledgements, Internationalization: A Necessity not a Luxury, but goes corporate behavior reflect it?, Environmental Market Scanning: the ''SLEPT and ''C'' Factors, Market Entry Modes: Strategic Considerations of Direct vs, Indirect Involvement, International Product Policy Considerations, Pricing and Credit and Terms of Doing Business, strategic International Logistical and Distribution Decisions, Promotion within the Foreign Market, International Marketing Planning: Reviewing and Appraising and Implementing, Marketing in Europe, Marketing in the Pacific Rim, Index.

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Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.848 PAL (Browse shelf(Opens below))	2	Available	9780000013279

The ideal book to take marketing towards the millennium and beyond. Foreword, Introduction, Acknowledgements, Internationalization: A Necessity not a Luxury, but goes corporate behavior reflect it?, Environmental Market Scanning: the ''SLEPT and ''C'' Factors, Market Entry Modes: Strategic Considerations of Direct vs, Indirect Involvement, International Product Policy Considerations, Pricing and Credit and Terms of Doing Business, strategic International Logistical and Distribution Decisions, Promotion within the Foreign Market, International Marketing Planning: Reviewing and Appraising and Implementing, Marketing in Europe, Marketing in the Pacific Rim, Index.

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International Marketing / Third Edition