Retail Management / Third Edition
Retail Management / Third Edition
- 3rd
- M&E Pitman Publishing, 1996
- 278
This book offers a clear and concise treatment for any first course in the subject. Preface, Retailing and the Consumer, The Retail Industry, International Retailing, The Retailing Environments, Segmentation, The Retail Mix, Store Location, Buying, Pricing, Personal Selling, Atmosphere and Layout, Administration, Financial Planning, Property and Location Development, Retailing and the Law, Bibliography, Case Studies, Index.
712110615
This book offers a clear and concise treatment for any first course in the subject. Preface, Retailing and the Consumer, The Retail Industry, International Retailing, The Retailing Environments, Segmentation, The Retail Mix, Store Location, Buying, Pricing, Personal Selling, Atmosphere and Layout, Administration, Financial Planning, Property and Location Development, Retailing and the Law, Bibliography, Case Studies, Index.
712110615