Retail Management / Third Edition

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TextPublication details: M&E Pitman Publishing, 1996Edition: 3rdDescription: 278ISBN:

712110615

Summary: This book offers a clear and concise treatment for any first course in the subject. Preface, Retailing and the Consumer, The Retail Industry, International Retailing, The Retailing Environments, Segmentation, The Retail Mix, Store Location, Buying, Pricing, Personal Selling, Atmosphere and Layout, Administration, Financial Planning, Property and Location Development, Retailing and the Law, Bibliography, Case Studies, Index.

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Books	MC Athens Campus Library	658.87 COX (Browse shelf(Opens below))	1	Available	9780000013361

This book offers a clear and concise treatment for any first course in the subject. Preface, Retailing and the Consumer, The Retail Industry, International Retailing, The Retailing Environments, Segmentation, The Retail Mix, Store Location, Buying, Pricing, Personal Selling, Atmosphere and Layout, Administration, Financial Planning, Property and Location Development, Retailing and the Law, Bibliography, Case Studies, Index.

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Retail Management / Third Edition