Retail Management / Third Edition
Retail Management / Third Edition
- 3rd
- Financial Times - Pitman Publishing, 1996
- 278
A basic framework of understanding to underpin further study of core business, financial and legal subjects in the higher education curriculum. Preface, Retailing and the Consumer, The Retail Industry, International Retailing, The Retailing Environments, Segmentation, The Retail Mix, Store Location, Buying, Pricing, Personal Selling, Atmosphere and Layout, Administration, Financial Planning, Property and Location Development, Retailing and the Law, Bibliography, Case Studies, Index.
273634208
A basic framework of understanding to underpin further study of core business, financial and legal subjects in the higher education curriculum. Preface, Retailing and the Consumer, The Retail Industry, International Retailing, The Retailing Environments, Segmentation, The Retail Mix, Store Location, Buying, Pricing, Personal Selling, Atmosphere and Layout, Administration, Financial Planning, Property and Location Development, Retailing and the Law, Bibliography, Case Studies, Index.
273634208